FIVE main areas will directly affect the sale of your property!

First, you have decided to sell your home yourself, and I am proud of you! As a "For Sale By Owner" or "FSBO," you have a valid reason for selling your home yourself, and I want you to know that I am only here to help you in areas of real estate marketing, sales, negotiations, and contracts; where you feel you need help. I have been in real estate counseling for over twenty years, and I am currently licensed in four states. I am also an accomplished Videographer, Voice-Over talent, and Web Site Developer.

To start with, I want you to have a good understanding of the Five primary areas that will have a direct effect on the successful re-selling of your property. When you understand these areas, which are the foundation for successful real estate sales at any level and any type, you'll need to create a good business plan for marketing & selling your property. Don't "Wing-it," that's what 96% of real estate agents use as their marketing plan, and they normally represent more than one property. You have an advantage, you are only representing one.

As you consider all of the different scenarios that you will be faced with, selling real estate can become somewhat daunting at times. So the importance of a good sales or marketing plan starts with a good understanding of the five primary principles that affect successful real estate sales, and knowing which of these you can and can't control. It sounds complicated, but it's really not. There are two primary areas you cannot control or adjust and there are three primary areas that you can control or adjust. They are as follows:

1. Location - (Not Adjustable) Try as you might, you can't move the land. Is the property in town, in the country, on a corner, on a cu-de-sac, on a body of water, close to a school - medical facility, etc...? Does it back to woods or a pig farm?
2. Financing - (Not Adjustable) You can't control interest rates, financing terms or the buyers ability to obtain a loan.
3. Condition - (Adjustable) These are items like upkeep or maintenance, curb-appeal, painting, etc... A subcategory would be things like floor plan, remodeling, updated kitchens, etc...
4. Price - (Adjustable) In most circumstances, you can always adjust the price. I will be posting several videos on options you have regardless of your current situation where price can be adjusted in almost all situations. Typically, if there is an issue with any of the other primary areas, it is usually more feasible to adjust the price.
5. Marketing - (Adjustable) I saved marketing for last because that is one of the most important services I provide. My goal is to assist you in any area you feel you need real estate counseling, but marketing is so very important to helping you achieve your goal of a successful home sale. Just remember, other homes and real estate agents are not your main competitor, ignorance is! It's not that people are stupid, it's just that the masses are not aware that your home is for sale, and they are not familiar with what your home has to offer. Marketing exposes your property to the world. Marketing with internet video on demand in real estate gives them more details and information that helps buyers in their home qualifying or filtering process. Think of this, if a buyer sees your property in a full featured video on-line, they can decide then if they like it or not. If called, you can ask buyers & agents to view your on-line videos first and have them decide if they still want to schedule a showing after previewing the videos. Thus, saving you wasted time with un- interested buyers.